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A TOUCHING AD THAT RUBS THE DEEPEST PART OF YOUR HEART

This Eiwan video barely feels like an ad at all.

EiwanTeri zameen, hai tera aasmaan, chal dhoond lay tu apna aashiyan.

Watch a father & son reignite their bond, on their journey to find a new home.

#Eiwan #BuildingBondsAndBeyond #ChalDhoondLay

Posted by Eiwan Developments on Friday, March 30, 2018

The Eiwan brand hit a home run with this advertisement, not because it went viral (2.9Million views), but because it was a groundbreaking approach that hundreds of ordinary people have feelings for; a need for a place to call home.

Stirring up feelings of belongingness; to family, to roots and in turn to the silk route, it taps right into our emotions. And by doing it well, it manages to build a bond.

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. But, if something hits the right notes with my emotions, makes me want to hug my father or my family, I can’t help melting. Moreover, there is a feeling of trust embedded here, and being a mother myself I am all for investing in a secure future.

One key component to successful emotional advertising is to find and capitalize on the core value of the brand, but to create great content—they have to tap into a universal truth. That’s the only way to make sure a gut reaction doesn’t turn into a stomach ache. So, if an ad manages to put a smile on your face and touch the deepest part of your heart, it scores!

It takes less than three seconds to have a gut reaction. According to Dan Hill, author of Emotionomics: Leveraging Emotions for Business Success, “Emotions process sensory input in only one-fifth the time our conscious, cognitive brain takes to assimilate that same input.” Emotions, rather than cognitive thinking, have a deeper, more intense impact on our actions; create lasting, instinctual impressions; and actually incline us to follow the same course of action in the future. This ad does exactly that…

So, I am filling up the form right now to buy a piece of land in Oshun, because you WON’T BELIEVE, but it starts with as small as a 100k + initial investment! Go check it out now.

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